ZERMATT’S JOURNEY TO OLUMI

A life in food.
A daily ritual.

Nutritionist. Competitive eater.
Big meals on camera.
Everyday habits behind them.

TWO DAILY RITUALS
SINGAPORE FIRST
Generated Olumi campaign portrait of Zermatt Neo with a citrus drink and a slim citrus sachet
OLUMI CAMPAIGN VISUAL · CGI

01 / THE ROUTINE BECOMES OLUMI

Something personal.
Worth sharing.

Food is my work, my passion and a life on camera. Looking after myself is the everyday commitment behind it.

Hydration and fibre are already part of my personal routine. Those habits had a place in my life before Olumi. They are the reason this brand is personal.

I wanted to take what I value about those routines and make it easy and enjoyable for more people to include in theirs. A small moment to look after yourself, however full your day gets.

As a nutritionist, I care about the ingredients. As someone who loves food, I want the drink to be something you look forward to. Our brief is simple: good flavours, a format you can carry and a single serving to mix with water.

Explore the ingredients
Zermatt Neo eating rice and curries from a long banana leaf at Gandhi Restaurant

Zermatt Neo · A world of food

02 / MY WORLD OF FOOD

Big meals.
A life around food.

My work takes me through competitive eating, big meals and food videos. I love that world: the food, the experience and sharing it with the people who watch.

Eating and filming are the visible part of my day. Away from the camera, I still make room for the routines I care about. Enjoying food and being thoughtful about my everyday habits both matter to me.

That is the perspective I bring to Olumi. The ingredients matter, and so does the pleasure of the drink.

FROM MY ROUTINE TO YOURS

Your day.
Your own ritual.

You don’t need a life on camera to make time for yourself. Find a flavour you enjoy, add a little water and make the moment your own.

Find your flavour

GOOD TASTE STARTS HERE

Your little rituals.

A little room for good.

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15 sticks in every box

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